Dan Rosensweig, current former CEO of Activision's Guitar Hero franchise, has left the building. Having stepped into the role's shoes in March 2009, Rosensweig has been confirmed to be exiting his post after a year of disappointing sales of music-rhythm titles -- a genre that wasn't helped by the seven or so entries in the Hero franchise over the last twelve months.
Where's he headed? Surely you couldn't rake in the money anywhere else like you could working with the Hero series. Rosensweig will be taking on the position of chief executive at online textbook-rental company Chegg.com.
In his place will not be a new CEO; instead, Activision will keep Chief Operating Officer David Haddad as the highest-level executive heading up the franchise, who will assume operational duties of the CEO position for the time being.
"As we enter 2010, David Haddad with broad consumer product and digital/online experience is the right leader at the time to drive our agenda to improve profitability," an Activision spokeswoman said.
Fewer Hero titles are slated for release in 2010, though DJ Hero 2 and Guitar Hero 6 have already been confirmed.
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